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Escaping the ghost of tech’s past | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Josh Kolm

The Source is stepping up its efforts to escape its self-proclaimed tech geek roots, which includes new ad creative and changes at the store level to make the brand more of an appealing destination.

http://strategyonline.ca/2014/11/07/escaping-the-ghost-of-techs-past/
 

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